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Strength and stamina need balancing-up with soft skills like interviewing, presenting and public speaking

You’ve seen the new young champion struggling through that first TV interview – raw, nervous, inarticulate, maybe chippy and aggressive too. But media training is only one of the soft-skill programmes necessary for rounding-out the talents of a star performer of the field and track. Emergence into the public eye opens up vast new opportunities that can be driven by improved communication, spoken or written. A chance to raise your profile and build rapport with everyone from massed televiewers to key sponsors, club managers and chairmen, or after-dinner speaking audiences.

See how we make it happen, through careful scrutiny of your strengths and weaknesses as a presenter and a self-presenter. Editing your speech and manner, to engage emotionally with all groups. Using role-play and video to polish your performance, like a good actor. So, as your career diversifies, you can market yourself to the world with confidence and conviction.

Our services

Communicating with impact

for any professional sports person being talented at your given sport is only half the battle. Your career may only last ten years and therefore, it is crucial to maximise your earning potential away from your sport. If you take the likes of Roger Federer, David Beckham or Nicola Adams, they have capitalised on their charisma to generate enormous additional earning opportunities. David Beckham is a great example of a sportsman who started off lacking personality in front of the camera. However, with some extra help, he has worked hard at developing his impact and confidence and has reaped the rewards.

At Laughton Scott we will train you in how to come across as the authentic and engaging version of you when you are feeling under pressure; whether it’s speaking in public, a TV interview a commercial or being a pundit, we can maximise your impact, make you feel more confident and help develop your brand.

Public speaking

Successful sports people can command many thousands of pounds a night on the after-dinner circuit. Few make it because they lack the core skills to hold an audience. We can take you to that level. We’ll train you, write your content and have you perfectly primed to deliver a speech at a level you didn’t think possible.

Becoming a TV pundit/presenter

Very few sports people successfully transition into being a television pundit or presenter, why? It’s not that they lack the knowledge or personality, they simply don’t know what to do. We can teach you the skills to perform under pressure; whether it’s reading off an autocue, learning how to use the right body language and tone of voice or learning how to structure your questions and answers, Laughton Scott can help you transition into a successful TV career. It can help you transition into a successful TV career

List of clients

  • Kevin pietersen
    Kevin pietersen

    Kevin Pietersen is a world-class cricket player. His playing record includes hitting 158 on the final day of the last test at the Oval in the 2005 Ashes, securing England a first Ashes triumph in 18

    • anthony joshua
      anthony joshua

      Anthony Joshua, MBE is a British professional boxer. He is currently a unified world heavyweight champion holding the IBF,  WBA and IBO belts.

      • Carl Froch
        Carl Froch

        Carl Froch, MBE is a British former professional boxer, a four-time super-middleweight world champion, having won the WBC title twice, as well as the WBA  and IBF titles.

        • ellie simmonds
          ellie simmonds

          Ellie Simmonds , OBE is a British Paralympian swimmer. She competed at the Beijing, London and Rio Olympics winning a total of five gold medals.

          • Kell Brook
            Kell Brook

            Kell Brook is a British professional boxer. He held the IBF welterweight title from 2014 to 2017.

            • Johnny Nelson
              Johnny Nelson

              “Johnny” Nelson is a British former professional boxer. He was the WBO cruiserweight champion for over seven years, with thirteen successful title defences. Nelson also held the European and British cruiserweight titles. Nelson is now a pundit for Sky Television.

              • holly bethan bradshaw
                holly bethan bradshaw

                Holly Bethan Bradshaw  is a British track and field athlete who specialises in the pole vault. She is the current British record holder. 

                • jack bateson
                  jack bateson

                  Jack Bateson was one of the youngest members of the GB Boxing squad and has recently turned professional

                  • Jessica judd
                    Jessica judd

                    Jessica Judd is prolifically talented middle distance runner  who reached the World Championships 1500 semi-final in 2017.

                    • Elise christie
                      Elise christie

                      Elise Christie is a British short track short-track speed-skater. She is a ten time European gold medalist, including two overall European titles. In the 2017 World Championships she won world titles at 1000 m, 1500 m and the overall gold, the first British and first European woman to do so.

                      • Lee selby
                        Lee selby

                        Lee Selby is a Welsh professional boxer. He has held the IBF featherweight title since 2015, and previously the European, British, and Commonwealth featherweight titles.

                        • Louis Persent
                          Louis Persent

                          He seems to have quit his career as an athlete

                          • lucy garner
                            lucy garner

                            Lucy Garner is a British racing cyclist. She races professionally with Wiggle High5 and is a double junior world road
                            race champion.

                            • mark english
                              mark english

                              Mark won the bronze medal in the 800m at the European Athletics Championships in Zurich. He is the national senior indoor 800m record holder and has recorded the second fastest time ever by an Irish man.

                              • Olivia “Livvy” Breen
                                Olivia “Livvy” Breen

                                Olivia “Livvy” Breen is a British Paralympian athlete, who competes mainly in T38 sprint and F38 long jump events. In 2017 at the World Championships she won gold in the long jump
                                with a PB of 4.81m.

                                • quillan isidore
                                  quillan isidore

                                  In addition to being the 2012 UCI Boys World Champion, Quillan has won three British Junior championships and is a two time national champion.

                                  • sam joshua oldham
                                    sam joshua oldham

                                    In 2015 Sam took European silver on high bar. At the 2017 British Championship Sam won parallel bars gold as well as
                                    pommel bronze.

                                    • Savannah Marshall
                                      Savannah Marshall

                                      Savanannah is a World and Commonwealth boxing gold medalist. She turned professional in 2017 and won her debut fight on the Floyd Mayweather vs Conor McGregor undercard.

                                      • Siobhan-Marie O’Connor
                                        Siobhan-Marie O’Connor

                                        Siobhan-Marie O’Connor (born 29 November 1995) is an English competitive swimmer who has represented Great Britain at the FINA world championships and European championships, and England in the Commonwealth Games. O’Connor competed at the 2012 Summer Olympics in the 100-metre breaststroke event.

                                        • Team Wiggins
                                          Team Wiggins

                                          The team was founded by Bradley Wiggins, after much speculation in the latter part of the 2014 road season, in order to better facilitate his return to the track as part of his preparations for the 2016 Olympic Games.

                                          • toby garbett
                                            toby garbett

                                            I am an Olympian and two-time World Champion rower, an experienced Pilates Instructor and Personal Trainer and enjoy providing leading edge fitness training to private clients. I first represented Great Britain in 1997 aged 19 and competed in 5 World Championships and attended 2 Olympic Games. I have now swopped rowing for triathlon, gained my second GB vest, becoming National AG Champion in 2012 & 2013 and 6th at the World Triathlon Championships in Hyde Park.

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