Sports people aren’t solely athletes anymore.

They’re personalities, icons and role models. While strength and stamina make heroes on the track or field, as an athlete emerges into the public eye great communications skills can build personal brands and extend careers. We help athletes develop the communications skills needed to raise their profiles, which build rapport with mass audiences, sponsors and club/association managers.

You’ve seen the new young champion struggling through that first TV interview – raw, nervous, inarticulate, maybe chippy and aggressive too. But media training is only one of the soft-skill programmes necessary for rounding-out the talents of a star performer of the field and track. Emergence into the public eye opens up vast new opportunities that can be driven by improved communication, spoken or written….Read more

Johnny Nelson – “I would like to thank Laughton Scott for all their help and expertise in developing me and my presentation skills. Confidence is a deal breaker in this line of work and with your skill in bringing out my personality to connect with an audience live or via a camera has improved me as a presenter and a speaker immeasurably!”

Our Services


Communicating with impact

For any professional sports person being talented at your given sport is only half the battle. Your career may only last ten years and therefore, it is crucial to maximise your earning potential away from your sport. If you take the likes of Roger Federer, David Beckham or Nicola Adams, they have capitalised on their charisma to generate enormous additional earning opportunities. David Beckham is a great example of a sportsman who started off lacking personality in front of the camera. However, with some extra help, he has worked hard at developing his impact and confidence and has reaped the rewards.

At Laughton Scott we will train you in how to come across as the authentic and engaging version of you when you are feeling under pressure; whether it’s speaking in public, a TV interview a commercial or being a pundit, we can maximise your impact, make you feel more confident and help develop your brand.

Public speaking

Successful sports people can command many thousands of pounds a night on the after-dinner circuit. Few make it because they lack the core skills to hold an audience. We can take you to that level. We’ll train you, write your content and have you perfectly primed to deliver a speech at a level you didn’t think possible.

Becoming a TV pundit/presenter

Very few sports people successfully become television pundits or presenters. Why? It’s not that they lack the knowledge or personality, they simply need guidance on how to present and project themselves to large audiences. We teach the skills to perform under pressure; whether it’s reading off an autocue, learning how to use body language and tone of voice or learning how to structure questions and answers. Laughton Scott helps athletes develop successful TV careers.

Our Clients

  • Kevin pietersen
    Kevin pietersen

    Kevin Pietersen is a world-class cricket player. His playing record includes hitting 158 on the final day of the last test at the Oval in the 2005 Ashes, securing England a first Ashes triumph in 18

    • Carl Froch
      Carl Froch

      Carl Froch, MBE is a British former professional boxer, a four-time super-middleweight world champion, having won the WBC title twice, as well as the WBA  and IBF titles.

      • anthony joshua
        anthony joshua

        Anthony Joshua, MBE is a British professional boxer. He is currently a unified world heavyweight champion holding the IBF,  WBA and IBO belts.

        • ellie simmonds
          ellie simmonds

          Ellie Simmonds , OBE is a British Paralympian swimmer. She competed at the Beijing, London and Rio Olympics winning a total of five gold medals.

          • Kell Brook
            Kell Brook

            Kell Brook is a British professional boxer. He held the IBF welterweight title from 2014 to 2017.

            • holly bethan bradshaw
              holly bethan bradshaw

              Holly Bethan Bradshaw  is a British track and field athlete who specialises in the pole vault. She is the current British record holder. 

              • Johnny Nelson
                Johnny Nelson

                “Johnny” Nelson is a British former professional boxer. He was the WBO cruiserweight champion for over seven years, with thirteen successful title defences. Nelson also held the European and British cruiserweight titles. Nelson is now a pundit for Sky Television.

                • jack bateson
                  jack bateson

                  Jack Bateson was one of the youngest members of the GB Boxing squad and has recently turned professional

                  • Jessica judd
                    Jessica judd

                    Jessica Judd is prolifically talented middle distance runner  who reached the World Championships 1500 semi-final in 2017.

                    • Lee selby
                      Lee selby

                      Lee Selby is a Welsh professional boxer. He has held the IBF featherweight title since 2015, and previously the European, British, and Commonwealth featherweight titles.

                      • Elise christie
                        Elise christie

                        Elise Christie is a British short track short-track speed-skater. She is a ten time European gold medalist, including two overall European titles. In the 2017 World Championships she won world titles at 1000 m, 1500 m and the overall gold, the first British and first European woman to do so.

                        • Tony Bellew
                          Tony Bellew

                          Tony Bellew is a British professional boxer. He was a cruiserweight world champion holding the WBC cruiserweight title from 2016 to

                          • lucy garner
                            lucy garner

                            Lucy Garner is a British racing cyclist. She races professionally with Wiggle High5 and is a double junior world road
                            race champion.

                            • Olivia “Livvy” Breen
                              Olivia “Livvy” Breen

                              Olivia “Livvy” Breen is a British Paralympian athlete, who competes mainly in T38 sprint and F38 long jump events. In 2017 at the World Championships she won gold in the long jump
                              with a PB of 4.81m.

                              • mark english
                                mark english

                                Mark won the bronze medal in the 800m at the European Athletics Championships in Zurich. He is the national senior indoor 800m record holder and has recorded the second fastest time ever by an Irish man.

                                • quillan isidore
                                  quillan isidore

                                  In addition to being the 2012 UCI Boys World Champion, Quillan has won three British Junior championships and is a two time national champion.

                                  • sam joshua oldham
                                    sam joshua oldham

                                    In 2015 Sam took European silver on high bar. At the 2017 British Championship Sam won parallel bars gold as well as
                                    pommel bronze.

                                    • Anna Woolhouse
                                      Anna Woolhouse

                                      Anna is an established broadcast journalist and presenter and can currently be seen as the lead presenter on Sky Sports Boxing.

                                      • Savannah Marshall
                                        Savannah Marshall

                                        Savanannah is a World and Commonwealth boxing gold medalist. She turned professional in 2017 and won her debut fight on the Floyd Mayweather vs Conor McGregor undercard.

                                        • Team Wiggins
                                          Team Wiggins

                                          The team was founded by Bradley Wiggins, after much speculation in the latter part of the 2014 road season, in order to better facilitate his return to the track as part of his preparations for the 2016 Olympic Games.

                                          • Paul Smith
                                            Paul Smith

                                            Paul Smith was a British professional boxer. He held the English middleweight title, the British super-middleweight title, and has challenged three times for a super-middleweight world title.

                                            • Natasha Jonas
                                              Natasha Jonas

                                              In 2012, Jonas became the first female British boxer to fight at the Olympic Games reaching the quarter-finals and has won all three of her professional fights.

                                              • Matthew Macklin
                                                Matthew Macklin

                                                Matthew Macklin is a former professional boxer. He challenged three times for middleweight world titles and held British and European titles.

                                                • Dave Coldwell
                                                  Dave Coldwell

                                                  Dave is an ex professional boxer who now runs his own stable of boxers and has produced multiple world champions. He trains Tony Belew and was an integral part of the Belew win over David Haye at the O2. He is also a Sky boxing pundit.

                                                  • Siobhan-Marie O’Connor
                                                    Siobhan-Marie O’Connor

                                                    Siobhan-Marie O’Connor (born 29 November 1995) is an English competitive swimmer who has represented Great Britain at the FINA world championships and European championships, and England in the Commonwealth Games. O’Connor competed at the 2012 Summer Olympics in the 100-metre breaststroke event.

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