Sports people aren’t solely athletes anymore.
They’re personalities, icons and role models. While strength and stamina make heroes on the track or field, as an athlete emerges into the public eye great communications skills can build personal brands and extend careers. We help athletes develop the communications skills needed to raise their profiles, which build rapport with mass audiences, sponsors and club/association managers.
You’ve seen the new young champion struggling through that first TV interview – raw, nervous, inarticulate, maybe chippy and aggressive too. But media training is only one of the soft-skill programmes necessary for rounding-out the talents of a star performer of the field and track. Emergence into the public eye opens up vast new opportunities that can be driven by improved communication, spoken or written….Read more
A chance to raise your profile and build rapport with everyone from massed televiewers to key sponsors, club managers and chairmen, or after-dinner speaking audiences.
See how we make it happen, through careful scrutiny of your strengths and weaknesses as a presenter and a self-presenter. Editing your speech and manner, to engage emotionally with all groups. Using role-play and video to polish your performance, like a good actor. So, as your career diversifies, you can market yourself to the world with confidence and conviction.
Johnny Nelson – “I would like to thank Laughton Scott for all their help and expertise in developing me and my presentation skills. Confidence is a deal breaker in this line of work and with your skill in bringing out my personality to connect with an audience live or via a camera has improved me as a presenter and a speaker immeasurably!”
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